Web, Print and Social Banners
These web banners and e-mail advertisements are a part of Mizuno's 2013 - 2014 "Super Natural" campaign for the Prophecy 3 running shoe. Basic concept and original creative supplied by McKinney and has been elaborated upon as the campaign rolls forward and new shoe colors are released. These shoes are famous for several cutting edge features. First, for their Super Natural comfort, provided by the naturally occurring hexagonal shape build into the structure for skin-like flexibility and, walking on air Wave technology. The organically occurring hexagonal shape is used to elaborate upon the design and, transparent accents are added to the shoe to produce a very original and surreal look. All of the digital releases featured in this project have been executed by me as directed by the Mizuno Art Director, Ben King unless noted otherwise.