Mizuno Prophecy 3 Campaign
This is the final e-mail advertisement for a custom SMU color in the Prophecy 3 campaign and will be featured on EastBay's website 5/26/14-6/1/2014 and at Champ's Sports. We wanted to get away from rehashing the long running campaign and give the new electric green release a fresh look. The Original McKinney background has been altered by adding hue to compliment the new color, as well as the hexagonal patern to reflect the design. The electric green shoe is imposed over the original color and enhanced contrast and lighting for realistic effect. Smoke effects have been created and added to enhance the "Super Natural" type.
First original color Prophecy 3 for men made in-house for the digital campaign. Horizontal digital banner with men's shoe superimposed over original McKinney Prophecy 3 image.
Sample of Men's Prophecy 3 with Background imagery supplied by McKinney campaign. The images were placed and enhanced for Super Natural transitions.
E-mail Graphic for Dick's Sporting Goods utilizing all background images supplied by McKinney. Features Mens and Women's original colors.
Original creative provided by McKinney as a flattened graphic for the first color release Prophecy 3 for women.
This is the original studio shot shoe which I photoshopped to fit onto the lifestyle foot imagery. Skills included warping, color burn and dodge for enhanced lighting effects.
From here on are the final Digital Ad's I have created utilizing new in-house creative combined with the original McKinney images to jazz up the long running campaign images. They will be featured on EastBay's website 5/26/14-6/1/2014 and Champ's Sports.

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