We gotta start somewhere
When I first started out in this whole idea of being a Graphic Designer; I wasn't aware of the Art's extent. Suffice it to say, I started off wanting to just create logos. Over the year's I've learned the true importance of the logo; it's the first thing a target sees and it sets the precedent for the design of the entire brand. The brand is the identity of the client and represents it's purpose, mission, vision and values. When it come's to a campaign; the logo is just the tip of the iceberg.