Brand Development and Marketing

AdvertisingBrandingCreative Direction

A week long project to create a new product complimentary to an existing brand.

On Purpose Parent
 
"Be Yourself. Prosper. Make A Difference. Lead the life you were meant to live... on-purpose. The concept is simple and natural. Living it, however, is challenging. On-Purpose® provides a fully integrated approach to leading your life. At this web site you'll find books, tools, and do-it-yourself resources. You'll also find one-on-one Personal Advisors for you and Business Advisors to help your team or organization.

Enjoy learning to lead by exploring your possibilities with being on-purpose.

Be On-Purpose! "


Kevin W. McCarthy

TheOn-Purpose brand strengths are its ability to adhere and project the value ofpurpose, vision, mission and values. In the market place there is anopportunity for these visions to expand beyond individual and businessimprovement into family improvement. The brand strategy is to expand into a new demographic, then theobjective of the project is to explore the opportunities of being a familyadvisor, that were uncovered in the SWOT and create a campaign that willintroduce a new product The On-Purpose Parent for the purpose of expanding theOn-Purpose Company while maintaining and bolstering it’s core values.
http://www.on-purpose.com/index.
Powerpoint Presentation
 
Book Cover Proposal
Billboard Proposal
Web Ad Tower
T-Shirt

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